Amazon is the number one online seller in the world. With millions of products to sell and enormous traffic on a daily basis, one needs to take it up a notch in order to attract the right target audience. That’s where SEO comes in.
Not the typical Google SEO, but the Amazon SEO. For great Amazon ranking, one has to be on top of their game with the right marketing tools. Unlike the typical SEO, marketing for Amazon is less involved or rather less critical.
If you have been looking to optimize your listing on Amazon, then you are in the right place. Read further to learn about the intricate Amazon Search Algorithm.
How Amazon Search Algorithm Works
This search engine algorithm is also known as Amazon A9. Much like the hummingbird that directs SEO analytics, the A9 is what ensures customers get the most and best-ranked product on every product page.
It’s important to ensure that your products are fully optimized because studies reveal that over 70% of shoppers never go past the first product page, 35% cling on the first product and the first 3 Amazon results carry over 64% of the shoppers.
Since Amazon is a transactional field compared to an informational field like Google, one has it pay keen details on two great factors.
The dynamic duo will either directly or indirectly affect the sales and ranking on your page. Let’s dig deep and find out what’s entailed in these two factors.
Ranking Factors Based on the Relevance
Amazon search engine is very dependent on keywords. This is because they directly influence flow, sales, and rankings. The right placement is what will drive the right traffic to your page. So what’s involved in the relevance sector.
1.The Title of the Product
The number one factor under relevance is this. Amazon A9 recognizes the best title based on how you place the keywords. How are they optimized?
Under the white hat SEO regulations, you are advised to keep things natural. If you keyword stuff, you risk harming your Amazon rankings. So what can you do about it?
● Add the brand name
● Add the color of your product
● Mention any ingredient or important material
● Mention the size or quantity
2. Include a Seller Name
The seller name also adds an incredible impact on your rank just like the title. Using the right keyword for the name can also bring relevance to the ranking factor. Try using the main keyword and one other secondary keyword to maintain a balance in the name.
3. Your Brand Field
Certain brands sell more than others, it’s a fact. As so, it’s advisable that if you want to bring in traffic that you should add the products brand field on the product page. You can also add additional resources, products or links that lead to other products under the same brand.
It’s a simple marketing tool that requires you to properly spell out the brand of the product aligned with other product information on the product page.
4. Use Bullet Points on Your Product Description
All too often, people love to peruse through pages. Not that they aren’t keen on the product, more like they’re comparing. Features between you and other competitors will come down to how you presented the descriptions.
You need to be detailed, informative, open, and persuasive. Even if you use the most keywords possible, you can’t force someone to read through your entire page. Hence, the bullet points.
It increases the readability, appearance and enhances smooth walk over. Using the proper keywords with the perfect grade of readability will surely boost your Amazon ranking.
Ranking Factors Based on the Performance
Now let’s take a look at the performance factors that affect your Amazon SEO. They indirectly affect matters. This is to mean that you might actually have no real matter in the say seeing that most are done by the A9 analytics. Either way, keywords also play a role in this.
1. The Price Tag on Your Product
The price of the product is more of a catch 22 situation. The amount you charge impacts other factors like the conversion rates and the units of sale to make. If you price higher than your competitors, the engine may see you as too far off from the rest and you lose your rankings.
If you’re too low then the Amazon Search Algorithm will see your product as less of an interest to many and you also lose your rankings. This, therefore, means that you have to be careful about the price tag you place on your products.
2. Amazon Conversion Rates
As explained above, the conversion rate on your product also plays a significant role in your rankings. Unlike adding a title or a brand name, the conversion rate is much more difficult. This is because it’s not your task to do the conversions.
That is why it’s an indirect factor. With no real control on this factor, you are only left with one thing, check your seller business report.
If you go to your e-commerce page, you will find a details sales page where you can check on the traffic to your site. The business report will show you the units you have sold, peak times and off-peak times and you can see what you can do about any low searches.
From that information, you can try to boost your sales and ranking using all the other direct factors.
3. Your Product Images
It goes without saying that customers are visual characters. The picture you place will either draw them or chase them away. To attract them, aim to put the highest of picture quality. Include bigger images.
According to the seller guidelines for Amazon, the height and width should be at least 1000 pixels. Read through their guidelines to see what you can do to improve imagery.
4. Amazon Reviews on Your Product Page
A great percentage of customers read through reviews before making any moves to purchase a product. Hence it will be a good way to try boost your sales. Seek recommendations and reviews from customers, respond fast to questions.
All these efforts will get you ranking in the Amazon Algorithm.
Build Your Amazon Rankings
To be successful in this area of Amazon searches, you have to heed all this information, and use them keenly to drive traffic, sales, and revenue. You have to ensure your customers are satisfied.
If you heed these tips above, then Amazon search Algorithm might just award you the ‘Amazon choice’ award. Follow us for more interesting blog posts.