8 Brilliant Ways to Lower Your Google Adwords CPC (Cost-Per-Click)

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Google gets 95 percent of its income from online advertising. This kind of advertising has helped most big and small businesses to increase their profits.

The Google ads world is highly competitive. To ensure you succeed in your efforts of online advertising and remain competitive, you should find ways to reduce your cost-per-click (CPC).

Attaining a lower CPC depends highly on your targeted location, the products you provide, and your industry. There are some tips that you need to apply keenly in order to get a low CPC and improve your chances in online advertisement.

Below are eight brilliant ways to lower your Google AdWords CPC (Cost-Per-Click).

1. Add Long Tail Keywords

Long tail keywords refer to those with straightforward search intent and with low search volume. People tend to bid more when a keyword is more generic.

Also, since they have low search volume, you do not have to deal with irrelevant search questions. Thus, your ad spend is not wasted.

Long tail keywords lower your CPC more effectively as they have a high-Quality Score.

2. Go For The Keywords With Low Bids

Target the keywords that have low bids since they tend to have a lower CPC. Also, the competitiveness of your industry plays a major role in the CPC of the keywords. Keywords that are highly competitive have a high CPC.

It’s important to avoid such keywords if you’re looking to lower your CPC. Using manual CPC bidding enables you to have better control over your Cost-Per-Click. Therefore, if you need your CPC to be low, you need to switch from automatic to manual bidding.

3. Use Negative Keywords

Using negative keywords prevent irrelevant search queries from triggering your ad, which may lower your click-through rate (CTR). Having a low CTR tends to drop your Quality Score. This then increases your CPC.

It’s important to have a healthy CPC. Negative keyword allows your ads to appeal to those interested in your service or product, or those searching for your ad.

Getting rid of unnecessary search queries increases your CTR, which raises your Quality Score and hence lowers your CPC.

4. Aim For 4th Or 3rd Position

Google decides on the CPC of every ad and ranks the ads using an auction system. Try to get your ads to be in the 4th or 3rd position as an online advertiser.

You will need to put more effort on the landing page, ad copy, and make your keywords more relevant in order to land in the 4th or 3rd position. Google uses the Max CPC and the Quality Score to determine the ad rank.

A high ad position increases the Quality Score, which in turn lowers your CPC. There’s a connection between the Quality Score and the ad rank. Thus, having a low-Quality Score means a low ad rank, and the vice versa also applies.

5. Focus On The Quality Score

Google uses Quality Score to rate the relevance of your ads, landing page, and keywords. Quality Score is used to determine your ad’s position and the amount you will pay for every click. Your CTR tends to increase when you begin to create ads that are highly targeted and with more relevance to the search queries.

An increase in CTR means a higher Quality Score. Thus, this increases your ad position, which in turn lowers your CPC.

6. Create Ad Groups That Are Tightly Themed

A rise in your Quality Score depends on the relevance of the landing pages, ads, and keywords, which reduces your CPC. Creating ad groups that are tightly themed is among the most efficient ways to get a high-Quality Score and reduce your CPC.

To achieve this, you will need to arrange your ad groups and keywords in accordance with different services and products that you intend to promote and sell online. After doing this, come up with the best landing page and a relevant keyword for your ad groups.

Having more relevant landing pages, ads, and keywords and creating a tightly themed ad group will trigger Google to reward you by increasing your Quality Score and hence lowering your CPC.

7. Use Ad Scheduling

PPC advertising as explained in this guide requires more than just attractive and catchy ad texts.

One of the features of Pay-Per-Click (PPC) advertising is ad scheduling. Although many people tend to overlook this feature, it plays a major role in saving your ad spend. The online advertiser is free to choose specific times and days to run the ad.

It’s quite costly to run your ads 24/7. It is important to know which days and what time your customers tend to give the best response so as to schedule your ads during these times.

Also, ad scheduling allows you to avoid the display of your ads during the wrong hours of the day. Thus, this helps you save up on the budget of your ads. Furthermore, this helps in avoiding irrelevant clicks.

8. Apply Geo-Targeting

Using geo-targeting helps you locate your target customers more easily. You have the freedom to choose areas where you prefer to show your ads for the AdWords campaign.

You can either choose a specific region, an entire city or some sections of it, or the whole country. Marketers rank geo-targeting as the most effective when using PPC campaigns to target specific searchers.

Your CTR increases when you use geo-targeting. Thus, your Quality Score is improved thereby lowering your CPC.

Reduce Your Adwords CPC by Learning Some Brilliant Tips

Lowering your Adwords CPC is one way that will help you achieve your goal of reducing your ad spend. Your ultimate goal should be meeting the demands of your consumers and making your user experience better. This way, more traffic will be attracted to your website thus increasing the profitability of your business.

Although competitive keywords tend to increase the CPC, they have the most preferred conversion rates. Thus, you should consider your keywords as a contribution to the success of your Adwords.

Applying the above strategies to your PPC campaign will improve the overall performance of your Google Ads and lower your CPC.