Selling your digital marketing services to clients demands a high degree of preparation. You should be ready to pitch your services flawlessly and provide the right answers to all of their questions. And there’s always one question you can count on being asked: How much more traffic will you drive? As a digital marketing expert, you already know that’s not the most important question. There are a plethora of tricks to get high traffic, but the traffic doesn’t amount to anything if it’s not the right kind. A better question would be to ask about the amount of organic traffic you can drive, which is much trickier to obtain. In these situations, hiring a white label SEO agency that has your back will enable you to answer such a question with all the confidence in the world.
What Is White Label SEO?
Digital marketers know that the field they’re operating in is vast and full of tricks and loopholes. Many of those who offer their services depend on cheap tricks to give false results, and these don’t really deliver on the promises of legit digital marketing. On the other hand, offering top-notch services is quite difficult; it requires a lot of knowledge and expertise gained by years of practice. SEO is one of the best techniques to drive high-quality organic traffic, and so they’re forced into a corner: do they offer what they’re best at and discard SEO services, or should they provide SEO services even if they’re not the best?
The good news is that they don’t have to choose either option. In fact, selling SEO services has never been easier, thanks to the SEO white labelling services and agencies available on a global level. White label SEO services operate by selling their professional SEO services to the digital marketing agency, who then sells SEO as a service included in their package to their clients – under the name of their brand. That way, the digital marketing agency provides comprehensive digital marketing services, the white label SEO agency sells its services without having to deal with clients directly, and all the while the client gets a complete top-notch return on investment. Everybody wins.
How White Label SEO Multiplies Organic Traffic
Instead of having to implement SEO strategies yourself, hiring a white label SEO agency means that they’ll do that for you under your name.
Here’s how this practice is going to help you generate more organic traffic for your clients:
1. SEO Focuses On Generating Organic Traffic
The whole aim of SEO is generating high-quality organic reach for your website. Search Engine Optimization transforms websites to provide an optimum user experience. In doing so, the websites rank better on the search engine result pages (SERPs), which exposes the website to anyone searching the engines for your clients’ services and products. Basically, SEO places the website right in front of the whole world: on the first page, or, better yet, in the first search result, on the SERPs.
2. Gathering Accurate Data
White Label SEO services don’t just dive into the implementation phase. First, they analyze the performance of the website by doing an SEO audit. After which they do a significant amount of research. The result of this phase is invaluable insights into the right kind of target audience, the best keywords to use, and the most effective SEO strategies to implement.
3. Focusing On Proven SEO Tactics
While it’s not impossible to learn, getting started with SEO is going to take you a lot of time, trials and errors, and money to get it right. Trials and errors can be detrimental, as you’ll come across many techniques that do wonders but are actually just black hat SEO that will get your website banned. Instead of wasting resources you can’t afford, leaving the SEO part to the professionals will give you a shortcut to the best-proven SEO tactics to deliver your services. Furthermore, they’ll be on top of the latest algorithm changes so you won’t have to worry about implementing any outdated strategies.
4. Providing Effective PPC Campaign Alternatives
PPC campaigns are still some of the most effective digital marketing tactics to get new customers, but the catch is that you, or your client, will have to pay for it. While many digital marketing agencies still offer this service, clients find it much more appealing to get the same benefits without having to pay for ads. This is exactly what white label SEO agencies provide. Once your digital assets are SEO optimized, you’ll be able to ride the traffic a first search result gets organically.
Today, the shortest -and most effective- way to generate more organic traffic is to implement SEO. But SEO is a world of its own; it’s not that easy to get right on the first trial. Instead of wasting resources trying to learn SEO or turning down potential clients, hiring a specialized SEO agency that offers white label services will give you exactly what you’re looking for.