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In 2019, eCommerce sales are expected to account for 13.7 percent of retail sales worldwide. That’s a very large slice of the retail pie for eCommerce businesses not to want their share of.
So, now you want to boost your eCommerce sales and customer acquisition? Check out these essential tips on marketing your eCommerce business.
1. Build Great Partnerships
It’s always a good idea to partner with other brands and businesses that align with your vision. If there’s a brand performing well within a complementing industry to your online product, consider approaching them for a partnership or collaboration.
Strategic partnerships can take your eCommerce business from zero to hero if done the right way.
2. Create Comprehensive Content
We’ve all heard that content is king. And it’s entirely true.
Build a comprehensive content strategy for your brand and online store. Your strategy should be content-heavy with the right message to the right target audience. Consider putting up a blog on your online store that ties in with the interests of your target audience.
Thereafter, work on connecting with other publications, websites, and influencers that can harness your brand and would be willing to co-create content.
3. Focus on Social Media
Well, you’ve got your content strategy planned and ready to execute. But what will great content be without the right social media channel to show it to the world?
You’ve done your research already, so you know where your target customer is hanging out online. They may be on Instagram, or the majority of them may be on Facebook. Use this information to your advantage, and make sure that your content strategy and products are visible on the right social channels regularly.
4. Optimize for Mobile
Consumers spend more than 5 hours a day on their smartphone. If these potential customers are landing on your online store, you absolutely need to make sure that your website is optimized for mobile viewing and usage.
There’s nothing more frustrating than an online shopping experience that can’t be completed on your commute to and from work, or while you’re waiting for the bus. If your site isn’t optimized for mobile, you’re basically waving goodbye to potential customers because the process is too frustrating for them.
5. Prioritize SEO
Google drives 59.16% of all mobile search traffic. That’s a whole lot of traffic that your online store will want to get some of!
Prioritize your SEO strategy, make sure that you’re ticking all the boxes when it comes to the SEO both on your website and in your content. There are so many ways to improve on SEO, but the most important thing to remember is that SEO is a journey, it needs to remain adaptable and evolve as your audience and products change.
6. Test Everything
We’re sure you went through the loops when launching your eCommerce business, but testing should never end.
You should be testing not only your analytics but also look into testing your own product and processes. Make sure your product lives up to the promises it makes online.
The same goes for your processes. Test the shipping process and make sure it’s easy and user-friendly.
Shipping is one of the most difficult parts of an eCommerce business, partnering with a company that knows what they’re doing to assist in this process is immeasurable, such as Fulfilltopia.
7. Show Off Customer Reviews
When you get great customer reviews, you need to tell somebody about it! One of the largest influences when deciding to purchase a new product is the social opinion of the service and product received.
If you get good reviews, make sure these are visible on your website and on your social media so that consumers who are still undecided may be convinced to purchase based on the incredible reviews that your business has received.
Client communication is key so prioritize your customer service levels to keep getting those great reviews.
8. Consider Customer Rewards
One of the things you need to include in your eCommerce marketing is customer rewards. There is no business in existence that doesn’t want to have a once-off customer, become a recurring customer.
A great way to do this is to offer a loyalty program or purchase rewards.
Make sure that the system you put in place for this is visible to your website and social media visitors, if they see a reward following their potential purchase, they’ll be likely to do so more easily and continue in order to rack up their points.
Success For Your eCommerce Business
Creating a success of your eCommerce business isn’t easy. There are so many components that make up your marketing that sometimes it may feel difficult to keep track of them all.
You need to focus on streamlining your processes for both your business and your customer. Your eCommerce success will depend on how many people know about it, that’s where your marketing comes in!
If you’re ready for the next level, perhaps it’s time to consider an app for your business?