Unless you’ve had your head stuck in the sand, you know that social media has become one of the most powerful marketing tools on the planet. Never before has it been possible to reach so many people so quickly and easily.
No matter what business you’re in, social media makes it possible to spread your message to billions of eyeballs around the world. Some people are better at this than others, attracting millions of followers and making them very influential in the social media universe.
You can learn a lot from social media celebrities. After all, they are clearly doing something right.
In this article, we take a look at some valuable tips for digital media management that can help take your marketing game to the next level. Keep reading to learn how to maximize your social media reach.
Focus On Building Your Brand
We live in an age where branding is everything. There are so many distractions vying for everyone’s attention, that it’s hard to stand out. That’s why clearly defining your brand is so important.
But keep in mind that you can’t build your brand if you don’t fully understand what your brand actually is.
It’s no secret that some social media celebrities are better at the game than others. Just try to understand that this is a skill that can be learned. Make the most of what your business has to offer.
Focusing on brand will help you to stand out from the crowd, and that’s the fastest way to increase followers and become a more prominent presence on the social media platforms your company uses.
Engage With Your Followers
The simple truth is that it’s not enough to simply be present on social media. Even if you post daily, or multiple times a day, you can’t ignore your fans. Attracting more followers and building your brand requires a lot of work.
The most popular celebrities on social media understand that engaging with their followers is vital to remaining relevant. And it’s never been easier to engage with anyone anywhere in the world, in real time.
No matter what you post, fans are able to immediately offer feedback, allowing you to respond to them in a matter of seconds. This is incredibly powerful because engaging with fans is an ideal way to build goodwill and develop a positive image online, which is the most valuable social currency in the world.
The great thing is that engaging with fans is fun and easy, and you’ll be surprised at how this engagement can increase your number of followers, which automatically expands your brand and makes it stronger.
If you need help making the most of your marketing plan, take a look at Digital Shift.
Choose Your Platforms Wisely
One important thing to keep in mind, is that not every platform is right for each business. That’s why you should be strategic in your choice of social media platforms.
Much of this should be based on the demographic you’re hoping to attract. People in a younger demographic are typically attracted to platforms like Snapchat and Instagram, whereas a slightly older demo will lean toward Twitter and Pinterest.
It’s all a matter of knowing your fanbase.
For example, if your focus is on women over the age of 35, you are less likely to gain as many followers on Snapchat. And yet it also depends on what you have to offer your fans and what attracts them to your profile page.
Keep in mind that part of being a social media influencer of any kind is understanding your audience. After all, you can’t appeal to everyone.
But that’s fine. You don’t need to appeal to everyone. The key is understand what you have to offer and make the most of it. Define your brand and let it shine. Fans love authenticity. So never try to be something you’re not. The more you shine at being the most authentic presence online, the more your fans will listen to what you have to say.
Learn to Manage Your Platforms
No matter what your business is, it’s vital to closely manage your social media accounts. Never allow your platforms to get stagnant.
There are plenty of resources available online that can help you learn to effectively manage your various platforms. And it’s worth the time to become familiar with the various features on each app. Just remember that getting good at social media management takes time and effort.
The trick is to learn to sync certain apps and navigate between them in a way that minimizes the actually investment of time required to make new posts and then engage with followers.
A strong social media presence should be organized, with consistent posts filled with content that will appeal to your followers. Regardless of your business, the intent of your social media presence should be to keep readers engaged and hopefully drive traffic to your product or service.
Don’t Just Promote Yourself
Keep in mind that people on social media can smell self-promotion from miles away. They obviously expect a certain amount of self-promotion, and are typically willing to tolerate it to a degree, but they definitely have their limits.
One of the keys to good social media management is learning to limit obvious self-promotion. Your followers are interested in you and what you have to offer, but too much promotion can be a turnoff and you’ll risk driving them away.
We encourage you to try to focus primarily on content that’s interesting. Give your followers a reason to hang around and engage with you. Then you can sprinkle in self-promotion in a way that feels organic.
In other words, resist the impulse to use social media as one big advertisement.
Be an Advocate
Social media is a powerful tool for many reasons. In fact, it literally has the power to change lives. Part of being a good steward of this powerful tool is to be an advocate for those who don’t have a voice.
This is especially true of social media celebrities and companies with millions of followers. As you attract more and more followers, your ability to help increases as well. We encourage you to embrace this responsibility to make a difference in the lives of those who are less fortunate.
Marketing campaigns are a great opportunity to shine a light on those in need. And never forget that generosity and empathy are qualities that are extremely attractive to people on social media. After all, it’s a reflection of who you are and what you stand for as a company.
There are a wide range of charities to become involved with in every community, and we recommend using your social media presence as a platform to help them spread their message.
Use Your Voice Responsibly
Never forget to use your influence for good. Social media is a powerful tool, thus it’s important to contribute positivity into the online world.
Learn to Think Like a Social Media Manager
Earlier we mentioned the importance of social media management. But being a good social media manager is a learned skill that takes focus and discipline. It can be challenging to think like a social media manager, and yet this is essential for maximizing the impact of your online presence.
Mistakes Can be Costly
Always try to be aware of the content you post. Words matter, and it doesn’t take much to create a huge problem. We suggest that you resist the impulse to attack a competitor or to spread negativity in any form. Because the backlash for this type of behavior can be devastating, not only for your marketing campaign, but also for your brand.
Remember, it’s easier to maintain a good reputation than it is to repair a bad one.
Be Active
It’s not enough to simply create a social media presence and let it remain idle. Being active on various social media platforms is essential for increasing followers and building goodwill with the online community.
Using social media for a marketing campaign requires consistency, as well as quality content. You need to engage with readers, listen to their feedback, and interact with them on a very personal level so that they can see you as human rather than simply as a faceless corporate entity.
Being active on social media can be time-consuming, yet it’s essential for having maximum impact.
The Most Important Marketing Skills of Social Media Celebrities
Social media celebrities are extremely savvy. They understand the nuances of how to self-promote while also keeping their followers intrigued and entertained.
Businesses can learn a lot from successful social media influencers. After all, it’s not easy to attract millions of fans and keep them hanging on your every word. And yet these people are able to keep their followers engaged year after year.
Social media can take your marketing efforts to the next level, and the tips contained in this article can help.
Be sure to take a look at our website for more help with your digital marketing plan.